On July 14, 1974 a legend began. The story of a team born to be great. A team with a unique magic, leaving its mark on Mexico with joyful, forward-driven football. The colours yellow, black, and red became the proud roar of a university. A symbol waving like a flag. With the arrival of Brazilian reinforcements, the spirit of Brazil and Joga Bonito infused the team, shaping its true identity.