On July 14, 1974, at the Azteca Stadium, a legend began—the story of a team born to be great. A team with a unique magic, leaving its mark on Mexico with joyful, forward-driven football. The colours yellow, black, and red became the proud roar of a university– A symbol waving like a flag. With the arrival of Brazilian reinforcements, the spirit of Brazil and Joga Bonito infused the team,  shaping its true identity. 

Our first Mexico-based collaboration celebrates the rich history and legacy of the iconic football team from the University of Guadalajara. The Leones x COPA collection features the colourful 1974 & 1992 - 93 retro football shirts and 1974 retro football jacket.