For many, a FIFA World Cup™ starts when the opening game is kicked-off. But for Panini-lovers, it all starts months earlier. Their eyes light up when seeing a shiny foil badge in a newly opened packet of stickers. For generations, football-lovers have been collecting the famous Panini sticker albums.

We teamed up with Panini and FIFA ​to manufacture and distribute a range of sixteen special​ FIFA World Cup™ | Panini collection t-shirts.